Bridging Two Worlds

A conversation about online media and what it means to your organization

Posts Tagged ‘Seth Godin’

Best Business Books Of All Time

Posted by B2W on February 9, 2009

Post by: Della Smith of QUAY Strategies 

Last week a friend and colleague suggested I write a column in one of our local papers and do reviews of the business books I read.  I was flattered but thought I barely have time to write blog posts about books I have read. I am a bit of a biz book junkie as I find I always learn something.  Now, thanks to Seth Godin’s blog post, I found the answer for my friend – The 100 Best Business Books of All Time. A “Coles Notes” to business books – what about that?  You might not pick out something salient from your own perspective but at least you get a quick hit and can go buy the actual book if it intrigues you. And, just for the record, I have read all of Seth’s books.

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Do It More & Better

Posted by B2W on January 14, 2009

Post by: Della Smith of QUAY Strategies

In a recent posting on Seth Godin’s blog, he makes the case for not giving up or getting frustrated when the new media is not working for you.  As he says, “When the new stuff doesn’t work, do the new stuff more and better.”  This is the attitude we all need as we continue down the Web 2.0 road. 

In our instant gratification and immediate expectation world, we are giving up on good ideas when they seem slow to catch on.  I hear stories about people who get frustrated that their blog is not attracting big numbers or people don’t post comments often enough.  Rather than discount the blog as “not working,” they need to look at more interesting content and find other ways for outreach and to generate feedback. Just like traditional communications, if you want your blog to have impact you must think about your audience and your messages.  Are you blogging like you would communicate in the days of old, which means…just to get your point across or…do you want a real and meaningful dialogue? 

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