Bridging Two Worlds

A conversation about online media and what it means to your organization

Posts Tagged ‘PR’

How’s That Working For You?

Posted by AHA Creative on March 20, 2009

Post by: Ruth Atherley of AHA Creative Strategies

There is a great blog post, which I learned about via Twitter, about dead or dying PR tactics. I think that it’s well worth a read for a lot of reasons. There are a lot of great comments on this post as well, although it looked like it was mostly PR or communication types that were commenting on this. It would be interesting to hear from a reporter.

Another reason to read this is to have a real look at some of the PR tactics that are listed that you may still be using – maybe they are working for you, maybe not. One of the questions that I often get from clients is how do I find the time and resources for social media when I have so much to do as it is. If you look at this list and are honest with yourself, is there something here that you are spending precious resources on (time, money, energy and effort) that maybe isn’t providing the returns that it used to – but you are still doing it because you’ve always done it that way? Maybe that’s where you can find the time and other resources to focus on some social media tools…Just a thought.

I would be interested to hear what you think of this list – and what does or doesn’t work for you.


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The New Rules of Marketing & PR

Posted by AHA Creative on August 19, 2008

Post by: Ruth Atherley of AHA Creative Strategies

The New Rules of Marketing & PR is a book worth reading. It’s by David Meerman Scott…you can check out his blog here

I was reminded of David’s work in a blog post by my friends at Beaupre. As communicators, we have this great opportunity to speak with people … news releases aren’t read just by the media anymore. On a global level, people are using search engines like Google to find the information they want and need. And – when they are searching online, it’s our job to give them what they need. Visuals – images, video, links to other information and — no more industry jargon. It’s a great time to be in this job — we get to have open, real, authentic conversations with real people. It’s exciting. And I can see how it can be scary, too. Change usually is. Do yourself a favour, buy the New Rules of Marketing & PR and read it … it will open your mind to a whole new way of doing business.

Posted in Interesting, Marketing Communications, Media Relations, Public Relations, Social Media | Tagged: , , | 1 Comment »