Bridging Two Worlds

A conversation about online media and what it means to your organization

Posts Tagged ‘Media Relations’

Angryjournalist.com

Posted by B2W on July 22, 2008

Post by: Ruth Atherley of AHA Creative Strategies

Angryjournalist.com – I love this site. It lets journalists tell us why they are mad. And they are really angry. For most people in communications, media relations is a part of the gig. It can be incredibly challenging and rewarding and, depending on what day it is, what the other news is and who you get on the other end of the phone — it can be tough. This site helps me understand better what the person on the other end of the phone is dealing with when I call to pitch. Journalists have a tough job — and it’s getting tougher as the world goes online more and more — and more! This site gives us a little peek through the fence. I know it helps me do my job better because I get what they are up against. It isn’t just about the pitch (although that’s important)… there’s more to getting their attention than that.

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