Bridging Two Worlds

A conversation about online media and what it means to your organization

Posts Tagged ‘Google’

Google In Quotes

Posted by B2W on May 14, 2009

Post by: Della Smith of QUAY Strategies

Google now lets you look for quotes by person.  This is great for anyone researching a political issue to see what their representatives or potential representative has said about their subject.  It’s also great to see how people get quoted, if you want to review it from a media relations perspective.

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Can Big Media Control Google Content?

Posted by B2W on April 7, 2009

Post by: Ruth Atherley of AHA Creative Strategies

TechCrunch has a very interesting article entitled “The Whining Sound You Hear Is The Death Wheeze Of Newspapers.” It’s well worth a read.

The article discusses how some large media organizations are accusing Google of “stealing” their copyrighted content. It also links to another TechCrunch post about the Associated Press declaring that it will now police the Web and “develop a system to track content distributed online to determine if it is being legally used.”

There is a huge challenge in trying to police the Internet and, while I am not a copyright expert, it seems to me that some of these large media conglomerates are spending an awful lot of time, energy and money on trying to control the Internet instead of focusing on creating a new, interactive and collaborative business model.

I read a lot of blogs, follow a lot of people (but not too many!) on Twitter, spend time on Facebook, use Google, and spend far too much time on Mashable. From my perspective, content creators online are quick to credit and to link to others – including media outlets. Doesn’t this drive traffic to the media sites? Isn’t that a good thing? And – according to the TechCrunch article – there is a way for these big media moguls to stop Google from listing their content and it’s just one line of programming. So why don’t they…because they WANT people to find the news and click that link. It seems like they want to have their cake and eat it too.

One of the few “grown ups” in journalism that I think really “gets it” and is investigating how journalism and the Internet can create a mutually beneficial relationship is Kirk LaPointe of The Vancouver Sun. His blog is also worth following.

I love journalism. I grew up at Maclean’s and I have a huge respect for how the mind of a journalist works. We, as a society, need journalists to ask the tough questions, to research and fact check, to make complex subjects more understandable to those of us who are not experts in the field, and to bring perspective and balance to an issue. In my opinion, journalists are an important part of the fabric of our society. It’s not the journalists doing this…it’s the big business that has been behind the media for all these years.

The Newspaper Association of America is meeting in San Diego this week and according to a blog post by Jeff Jarvis, author of What Would Google Do?, he says that Google CEO Eric Schmidt will speak to them.  That will be an interesting discussion.

This is an interesting time. I hope the business of the big media companies doesn’t get in the way of true journalism and that the big dog media conglomerates can find a way to see the value of the Internet, bloggers and Google and the fact that this wide open approach to information, sharing and a global conversation is a really good thing. And if they put half as much energy into finding a way to make money from it as they do trying to control it, their world would be much less stressful. 

Posted in Demystifying Online Communications, Interesting, The Worldwide Connection, Things That Make You Go hmmm... | Tagged: , , , | Leave a Comment »

Book Review – What Would Google Do?

Posted by B2W on March 3, 2009

Post by: Della Smith of QUAY Strategies

Book Review: What Would Google Do? by Jeff Jarvis

Rating: 5 out of 5 Bridges

Read What Would Google Do? by Jeff Jarvis. Jeff’s blog is Buzzmachine.com. He deconstructs the thinking behind Google and applies to it doing business today. It’s a perfect roadmap for anyone interested in Bridging Two Worlds and a must read for people who still have not embraced the online world in their business or communications planning. There are great gems of ideas throughout a platform that will make even the most cynical rethink their current corporate or organizational strategies. He is the epitome of the critical thinker, even acknowledging his decision to get his book published as seeming hypocritical. He explains the offer of a big advance and his need to eat justifies the traditional approach. He addresses the concerns about accuracy of information in open sources, such as Wikipedia, and makes a good argument for its leadership and structure. I am sure there will be ad agencies and PR companies who will cringe at his theory that the “middleman is doomed.”  From my perspective this is just a lighthouse of a book, showing us the way through the mist and fog of the online world.

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