Bridging Two Worlds

A conversation about online media and what it means to your organization

Posts Tagged ‘Global Warming’

Blogging During Tough Times

Posted by B2W on November 17, 2008

Post by: Ruth Atherley of AHA Creative Strategies

The subject of the U.S. Government bailing out the big three automakers is controversial. While facing a crisis, the GM Fast Lane blog is doing something interesting. They are blogging and asking for support. This is an active blog and there are many response posts. They are worth checking out.

According to GM Vice Chairman Bob Lutz, who is credited with launching the blog in 2005, is using the blog. GM is attempting to wrangle all the criticism, critiques and praise in one convenient place. Here, executives can address problems, learn from the critiques and speak directly to customers.

It is interesting to note that while the blog wasn’t created to deal with issues or a crisis, this isn’t the first time that Lutz has used the blog and spoken directly with consumers. Earlier this year, it was reported that he said that Global warming is a total crock of %$Z@.

When that statement hit the blogosphere, it created quite a storm. Lutz responded on FastLane and addressed the controversy directly.

Whatever you think about Lutz and his take on global warming or his decisions to say whatever he thinks, it is clear that the FastLane blog has provide Lutz and GM with the opportunity to expand, clarify and, in this case, support quotes being put out by mainstream media and the blogosphere. The FastLane blog has a huge following and agree or not, anyone who wanted to could hear directly from Lutz and tell him what they thought. (Interestingly enough, he got support on the global warming blog post.

It’s important to keep in mind, however, that he has been consistent and proactive in posting to the GM blog. He didn’t just show up when he saw the blog storm coming. He had built a conversation with people who wanted to speak with him and he could then reach out when this happened to put forward his side of things. 

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