Bridging Two Worlds

A conversation about online media and what it means to your organization

Posts Tagged ‘books to read’

Best Business Books Of All Time

Posted by B2W on February 9, 2009

Post by: Della Smith of QUAY Strategies 

Last week a friend and colleague suggested I write a column in one of our local papers and do reviews of the business books I read.  I was flattered but thought I barely have time to write blog posts about books I have read. I am a bit of a biz book junkie as I find I always learn something.  Now, thanks to Seth Godin’s blog post, I found the answer for my friend – The 100 Best Business Books of All Time. A “Coles Notes” to business books – what about that?  You might not pick out something salient from your own perspective but at least you get a quick hit and can go buy the actual book if it intrigues you. And, just for the record, I have read all of Seth’s books.

Posted in Book Reviews | Tagged: , | Leave a Comment »

The New Rules of Marketing & PR

Posted by B2W on August 19, 2008

Post by: Ruth Atherley of AHA Creative Strategies

The New Rules of Marketing & PR is a book worth reading. It’s by David Meerman Scott…you can check out his blog here

I was reminded of David’s work in a blog post by my friends at Beaupre. As communicators, we have this great opportunity to speak with people … news releases aren’t read just by the media anymore. On a global level, people are using search engines like Google to find the information they want and need. And – when they are searching online, it’s our job to give them what they need. Visuals – images, video, links to other information and — no more industry jargon. It’s a great time to be in this job — we get to have open, real, authentic conversations with real people. It’s exciting. And I can see how it can be scary, too. Change usually is. Do yourself a favour, buy the New Rules of Marketing & PR and read it … it will open your mind to a whole new way of doing business.

Posted in Interesting, Marketing Communications, Media Relations, Public Relations, Social Media | Tagged: , , | 1 Comment »