Bridging Two Worlds

A conversation about online media and what it means to your organization

Posts Tagged ‘Big Three’

An Interesting Discussion

Posted by B2W on December 10, 2008

Post by: Ruth Atherley of AHA Creative Strategies

Well, the blog post below “The Big Three Don’t Get Social Media” certainly got some attention. Creating respectful, authentic discussion is what social media is all about and, with a couple of exceptions, it seems that this is what is happening here.

Not everyone posted what they do for a living, but it is interesting to note that most of the comments here come from those involved in online/social media and/or the auto industry. Scott Monty of Ford posted and he also mentioned this post on Twitter, which sent several more people over. I did find it interesting that, at times, the thread on Twitter got a little personal. Rather than agree or disagree with my comments, the conversation focused on my using WordPress, how long it took for responses to be uploaded (yes, this is a moderated blog), and how many followers I have on Twitter. I am not sure how relevant to the conversation those points are. To me, that seems a little like saying I don’t like your shoes, so I am not going to have a conversation with you.

I want to clarify that this post was not a personal attack on Scott or any other communicator that works in the industry – in-house or as a consultant or contractor. That wasn’t my intent and I sincerely apologize if that’s how it came across. Communicators don’t have easy jobs and I think it’s great that Scott is on Twitter and on blogs.  And Jim is right, they deserve credit for “playing in the sandbox.”

Having said that, in my opinion, I don’t think that they really get it. Several posts here told me where I can find GM and Ford – on Twitter, Facebook, YouTube, and blogs. With the risk of raising the wrath of these good folks again…just because you have a frying pan doesn’t make you a chef. I think we all have a lot to learn – including from each other.

My initial post focused on trying to find information on the bailout.  I wanted to see what was being said out there and what the car companies were doing. I took off my communicator’s hat and I did a basic search, not an in-depth search.  I work in communications and understand how to do a thorough search, but what I did for this was a search that someone who isn’t immersed online might undertake. And I couldn’t find any information.

What I find interesting is that a great many of the people that took the time to respond, came to inform me, correct me or take a little shot at me, but no one asked me anything. There was an opportunity here to perhaps identify and deal with a weakness in how people are finding the information that the automakers would like to share. I think that some of the people who responded were so busy defending their position that actively listening took a backseat.

There are a lot of people that want to know more about what is going on with the Big Three than what we read, see or hear in mainstream media. We want to hear from the people that lead the automakers and that work there. If the only website I found is thefordstory.com, my perception would be that I was being “talked at” not “with.” Perhaps there was an opportunity to put some links on the website to Scott on Twitter or other blogs or online venues where I could voice my opinion.

I don’t know the business objectives or the strategy behind that particular site, so I am making some assumptions. The average person doesn’t know, and probably doesn’t care, about the strategy. They want information and for their concerns to be heard. No matter what organization you work with, as communicators, these are the people that it’s important to speak to.

I certainly learned a great deal from this conversation. I would be interested to hear what others think.

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