Bridging Two Worlds

A conversation about online media and what it means to your organization

Our Blogging Policy and Code of Ethics


We’re excited about our blog. It gives us the opportunity to engage in conversation with our readers and with each other. Our blog has several regular authors Della Smith and Patsy Worrall of QUAY Strategies and Ruth Atherley and Paul Holman of AHA Creative Strategies. We will also have guest bloggers come in and blog from time to time. They will share their insights, knowledge and ideas with us and like our regular bloggers, we hope to create a conversation with you. 

This blog is a moderated blog. We won’t post spam, personal or malicious attacks or profanity. If you disagree with us – we’re happy to hear it. The world would be a boring place if we all thought the same way, but we ask that all conversations and communication be respectful and courteous. Disagreement, discourse and showing us when we make mistakes is all good and encouraged. Crap is not tolerated. And that’s the only thing we will delete…the crap. We promise.

As bloggers, we will follow the bloggers code of ethics (Thanks to Charlene Li of Forrester Research for the basis for our code of ethics.)

   1. We will tell the truth.

   2. We will write deliberately and with accuracy.

   3. We will acknowledge and correct mistakes promptly.

   4. We will preserve the original post, using notations to show where we have made changes so as to                   maintain the integrity of our publishing.

   5. We will never delete a post.

   6. We will not delete comments unless they are spam, off-topic, malicious, personal or profane.

   7. We  will reply to emails and comments when appropriate, and will do so promptly.

   8. We will strive for high quality with every post – including basic spellchecking.

   9. We will stay on topic (and if we go off topic – we will flag it and let you know!)

  10. We will disagree with other opinions respectfully.

  11. We will link to online references and original source materials directly.

  12. We will disclose conflicts of interest.

  13. We will keep private issues and topics private, since discussing private issues would jeopardize our personal and work relationships.

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