Bridging Two Worlds

A conversation about online media and what it means to your organization

Archive for the ‘QUAY’ Category

New Beginnings

Posted by B2W on June 5, 2009

As of June 1st QUAY (a co-host of this blog) announced the company will be closing at the end of August. Patsy and Della, the principals, will be carrying on to new ventures.  Patsy will take a quick sabbatical, then look to work at an organization where she can apply her skills and talents. Della will continue to do workshops, facilitate and provide training programs while working on her book. This will also mean a formal end to Bridging Two Worlds. AHA Creative Strategies (the other co-host) and QUAY will wrap up this blog at the end of June. Ruth and Paul from AHA will continue blogging at (AHA is in the middle of reviewing and revising their brand personality and will continue to focus on delivering a strategic blend of traditional and online communications to clients throughout North America.)

It has been a fun and rewarding venture to collaborate on Bridging Two Worlds, providing workshops and sharing client work. That work will definitely continue until the end of August. After that, it is fully expected that the principals of both companies will continue to find opportunities to work together.  

From cool projects for clients such as Tourism New Zealand (Ruth is busy blogging down there right now) to Masterclass workshops in Victoria and Vancouver to internal communications ventures online to stakeholders programs and much more, this has been a fun and enlightening experience for everyone involved. 

Comments from all principals:

Ruth – Alexander Graham Bell once said: “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.” We have had a great experience working in partnership with QUAY and wish Patsy and Della the best in their new ventures. We have learned so much through our collaboration with QUAY and are grateful for the experience and the adventures. We are sad to see this door close, but are also excited for Patsy and Della and ourselves at what is around the corner!

We move forward with great memories of the work we did with QUAY for clients and with excitement and anticipation of a new, refreshed and lively AHA Creative Strategies. We have found a great balance in the strategic use of social media and traditional communications and are looking forward to bringing our knowledge and experience to our current and future clients.

Paul – It’s an exciting time for all of us. Patsy and Della are starting new chapters in their lives and we couldn’t be happier for them. We’re looking forward to hearing about their new experiences and seeing how life changes for them. As for AHA, we have had a great time working with QUAY and they have been incredibly generous in sharing their knowledge, expertise and experience with us. We are very grateful for their mentorship and friendship. Now, we’re ready to move forward with AHA. We know who we are, we know what we can bring to our clients and are busy working on a little refresh of our brand. We’re going to become little bolder, a little cheeky and a little more fun while remaining strategic, professional and client service focused. We’ve had our own AHA moment and are excited about tomorrow!

Patsy – If you don’t like something change it; if you can’t change it, change the way you think about it.  ~Mary Engelbreit 

I think this quote speaks to how organizations are now embracing social media by initiating AND participating in online conversations and adding these evolving communication tools into its growing strategic arsenal.

I look forward to working with Ruth, Paul and Della on future communications endeavours.

Della – Endings are often bittersweet. While the people involved are often eager to pursue new endeavours, there is a sadness about closing one door to enable others to open. I have thoroughly enjoyed learning and working with Ruth and Paul on Bridging Two Worlds projects. We both embrace the philosophy that online communications needs to be part of your overall communications strategy. The synergy on our approach to helping clients and each other navigate this amazing world of Tweets, Pipl, Flickr, WOW, Skype, hashtags, diablogs, avatars, Googlitis, Facebook, virtual worlds, vodcasts, podcasts, Digg, and so on has been energizing to say the least. It has been like learning a new language that changes every five minutes. The tools are aplenty and the applications continue to evolve into strong tactics with measurable results. Here’s to merging the worlds of traditional and online communications with smart strategies that work.  In the wise words of Winston Churchill, “There is nothing wrong with change, if it is in the right direction.”


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Inappropriate Behaviour Online – a Management Issue

Posted by B2W on May 21, 2009

Post by: Della Smith of QUAY Strategies

Another common thread in our masterclasses was the challenge communications people are having within their organizations to explain that management issues around social media are not the responsibility of communications – they are still management issues.  If a staff person is doing something inappropriate online, the same rules apply.

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Learn by Teaching

Posted by B2W on May 19, 2009

Post by: Della Smith of QUAY Strategies

Ruth and I had the pleasure of conducting Social Media Masterclasses earlier this month.  There were many interesting take aways.  We learn something new each time we do a session.  Here is another interesting tool – that is inbox spelled backwards and it allows you to get information on people who email you.  I will trial it and post my thoughts next week.

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Google In Quotes

Posted by B2W on May 14, 2009

Post by: Della Smith of QUAY Strategies

Google now lets you look for quotes by person.  This is great for anyone researching a political issue to see what their representatives or potential representative has said about their subject.  It’s also great to see how people get quoted, if you want to review it from a media relations perspective.

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This Time is Mine

Posted by B2W on March 27, 2009

Post by: Della Smith of QUAY Strategies

Check out Time Magazine‘s answer to the online world with their test of mine (and here in this Fast Company blog post). mine is a personalized magazine where you can select from some 56 categories of stories. It’s a creative attempt to stay current and use the concept of people’s choice. It’s hard to imagine how they will make it profitable, but I will be interested to follow this one.  

As someone who still loves magazines I give them full marks for effort.  Still, when I am in the mood for Vanity Fair, I am not in the mood for the Economist.  It is only open to U.S. residents or I would have signed up. Too bad about that since they are offering an online version.  Perhaps even more interesting is the one advertiser concept – I think we will see more on that front.  Lexus is the only advertiser.

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Worksafe BC Gets Twitter

Posted by B2W on March 26, 2009

Post by: Della Smith of QUAY Strategies

Check out Worksafe BC on Twitter at  They seem to have captured the concept in the perfect way.  You can see events taking place, get information on what is currently happening and more.

Good on you Worksafe BC.  

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Teaser Ad Worked

Posted by B2W on March 24, 2009

Post by: Della Smith of QUAY Strategies

Did you check out the teaser ad that appeared in The Province newspaper on Sunday? “Your Community is in Crisis.” Find out why at

It is a plea from the United Way of the Lower Mainland, and a creative way to tell you they are short on funds.  Worked for me.  I actually thought it was referring to all the gang violence of late in our community.    

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An Example of Needing to Bridge Two Worlds

Posted by B2W on March 23, 2009

Post by: Della Smith of QUAY Strategies

A friend of mine is buying Coach luggage for her daughter’s 19th birthday.  Since we were chatting about it, and I happened to be walking by the Coach store in Metrotown mall, I popped in to see if they had any luggage.  The lovely salesperson told me that if you find what you like online, they will bring it into the store for you.

Great idea but wouldn’t it have been even better if they had a computer in the store so they could take me to the site right then and there and get my order?  They didn’t know I was just window shopping for a friend.  Part of bridging two worlds is to make it super easy for the customer.

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10 Twitterific Tools

Posted by B2W on March 16, 2009

Post by: Della Smith of QUAY Strategies

Good business-like applications for Twitter are emerging more and more. Police and fire departments are using Twitter to provide real time updates on issues such as bomb threats and other urgent public safety concerns and that can be a good thing. Organizations using Twitter to promote events or good causes abound. Media on Twitter looking for stories also end up promoting stories or events just by virtue that they are checking them out. Check out this article – 10 Twitterific tools by Chris Pirillo. Twitter etiquette and Twitter lingo – a must read for people on Twitter.

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USA Today, the Pope and PR

Posted by B2W on March 3, 2009

Post by: Della Smith of QUAY Strategies

Far be it from me to discuss religion in this blog, but an article in USA Today on Monday, March 2nd “PR and the Pope” prompted me to give this one a mention. Philip F. Lawler, Editor of the Catholic World News wrote a piece lamenting the lack of PR and online “savvyness” of the Vatican. To quote the article directly, “In its dealings with the news media, the Vatican is severely handicapped by an institutional bias toward secrecy and a ‘need to know’ approach to the release of news stories.”  He goes on to say that in his opinion no one today can control information – not even the Vatican.  If the Editor of the Catholic World News can give the Pope a poke about failing to communicate in the new “age of instant global access” somebody should pay attention.

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