Bridging Two Worlds

A conversation about online media and what it means to your organization

B2W Services

We offer a range of communications services that help you to bridge two worlds. 

Mainstream/Online Strategies – Communications processes and programs designed to work for organizations that are realistic and within the scope of what makes sense in terms of brand development, community outreach, business growth, recruitment strategies, crisis/issues management, marketing activities and more.

Bridging Two Worlds Workshops (half day) – Individually tailored workshops to give management teams a solid understanding of the online world and information on how to effectively communicate in both the mainstream and online worlds. See more about this workshop under B2W Workshop on this blog.

Policy Development (includes report of what employees are doing online) – Most organizations do not have clear policies or guidelines around blogging, Facebook and other forms of social media. While there is a fine line on how to do this without infringing on employee rights, there is a real danger in not addressing it at all.

Online Monitoring – If you don’t know what is being said online in relation to you, your organization or your industry, you are risking your reputation.

Tools – Once an appropriate strategy has been developed for an organization, QUAY Strategies Inc. and AHA Creative Strategies Inc. can also provide specific tactical requirements.

  • Blogger/social media relations
  • Blog monitoring and analysis
  • Research and writing services
  • Website review and recommendations (including best practices of competitors, industry, etc.)
  • Development of online component for strategic plan
  • Development of online component for issues and crisis plan
  • Social media presence development (Facebook, MySpace, YouTube, etc.)
  • Proactive online and social media campaign
  • Reactive online and social media campaign
  • Blog development consulting (help develop tone, style of blog, set blog writing schedule, review and edit blog posts, ongoing monitoring of blogs to post and link, find blogs to add to blogroll, etc.)
  • Podcast production – includes: recording session; communications consultant for messaging, tone, etc.; editing, podcast delivered in format ready to be uploaded online.
  • Vodcast production – includes: recording session; communications consultant for messaging, tone, visuals, body language, etc.; editing, vodcast delivered in format ready to be uploaded online.

 

 
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