Bridging Two Worlds

A conversation about online media and what it means to your organization

The Final B2W Post

Posted by B2W on July 1, 2009

Post by: Ruth Atherley and Della Smith

The time has come for our last B2W blog post. Writing this blog post is bittersweet, the partnership between AHA Creative Strategies and QUAY Strategies was incredible. The work we did together was interesting, engaging and challenging. In embracing social media, both organizations were able to provide added value to our clients.

While we are sad to put B2W to rest, we’re also excited about the future. As I write this post, Patsy is busy planning a month-long European adventure and Della is developing the next episode in her professional life (and the next chapter of her book!). At AHA, we are in the middle of a website and brand refresh that will better reflect who we are and the services we offer.

We would like to acknowledge and thank Patsy and Della for their professional guidance, advice and mentoring as we (and AHA) grew and evolved. We feel very fortunate to have had the opportunity to work with and partner with Patsy, Della and the team at QUAY. Their professionalism, expertise and experience is matched only by their sense of fun and adventure. Working with QUAY has been both a professional and personal pleasure. We will miss being a part of something so special.

Now, I will hand over this post to Della for a few words.

The Bridging Two Worlds blog has been a fun and worthwhile experience. Aside from working with AHA and sharing our thoughts, it has taught me the great challenge of keeping up with a blog. As we counsel our clients, this is a big commitment and often gets relegated to the side of one’s desk when other priorities take over.

As I start my new venture in September and begin writing my book I will be realistic about blogging and participating in other social media forums. I expect to start a book blog in the late fall.

Also, Ruth and I will still be doing our “online communication” workshops ensuring that we continue searching for the best applications and keep on top of the latest happenings in that world.

Thanks to everyone who has been reading the blog.

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