Bridging Two Worlds

A conversation about online media and what it means to your organization

New Beginnings

Posted by B2W on June 5, 2009

As of June 1st QUAY (a co-host of this blog) announced the company will be closing at the end of August. Patsy and Della, the principals, will be carrying on to new ventures.  Patsy will take a quick sabbatical, then look to work at an organization where she can apply her skills and talents. Della will continue to do workshops, facilitate and provide training programs while working on her book. This will also mean a formal end to Bridging Two Worlds. AHA Creative Strategies (the other co-host) and QUAY will wrap up this blog at the end of June. Ruth and Paul from AHA will continue blogging at (AHA is in the middle of reviewing and revising their brand personality and will continue to focus on delivering a strategic blend of traditional and online communications to clients throughout North America.)

It has been a fun and rewarding venture to collaborate on Bridging Two Worlds, providing workshops and sharing client work. That work will definitely continue until the end of August. After that, it is fully expected that the principals of both companies will continue to find opportunities to work together.  

From cool projects for clients such as Tourism New Zealand (Ruth is busy blogging down there right now) to Masterclass workshops in Victoria and Vancouver to internal communications ventures online to stakeholders programs and much more, this has been a fun and enlightening experience for everyone involved. 

Comments from all principals:

Ruth – Alexander Graham Bell once said: “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.” We have had a great experience working in partnership with QUAY and wish Patsy and Della the best in their new ventures. We have learned so much through our collaboration with QUAY and are grateful for the experience and the adventures. We are sad to see this door close, but are also excited for Patsy and Della and ourselves at what is around the corner!

We move forward with great memories of the work we did with QUAY for clients and with excitement and anticipation of a new, refreshed and lively AHA Creative Strategies. We have found a great balance in the strategic use of social media and traditional communications and are looking forward to bringing our knowledge and experience to our current and future clients.

Paul – It’s an exciting time for all of us. Patsy and Della are starting new chapters in their lives and we couldn’t be happier for them. We’re looking forward to hearing about their new experiences and seeing how life changes for them. As for AHA, we have had a great time working with QUAY and they have been incredibly generous in sharing their knowledge, expertise and experience with us. We are very grateful for their mentorship and friendship. Now, we’re ready to move forward with AHA. We know who we are, we know what we can bring to our clients and are busy working on a little refresh of our brand. We’re going to become little bolder, a little cheeky and a little more fun while remaining strategic, professional and client service focused. We’ve had our own AHA moment and are excited about tomorrow!

Patsy – If you don’t like something change it; if you can’t change it, change the way you think about it.  ~Mary Engelbreit 

I think this quote speaks to how organizations are now embracing social media by initiating AND participating in online conversations and adding these evolving communication tools into its growing strategic arsenal.

I look forward to working with Ruth, Paul and Della on future communications endeavours.

Della – Endings are often bittersweet. While the people involved are often eager to pursue new endeavours, there is a sadness about closing one door to enable others to open. I have thoroughly enjoyed learning and working with Ruth and Paul on Bridging Two Worlds projects. We both embrace the philosophy that online communications needs to be part of your overall communications strategy. The synergy on our approach to helping clients and each other navigate this amazing world of Tweets, Pipl, Flickr, WOW, Skype, hashtags, diablogs, avatars, Googlitis, Facebook, virtual worlds, vodcasts, podcasts, Digg, and so on has been energizing to say the least. It has been like learning a new language that changes every five minutes. The tools are aplenty and the applications continue to evolve into strong tactics with measurable results. Here’s to merging the worlds of traditional and online communications with smart strategies that work.  In the wise words of Winston Churchill, “There is nothing wrong with change, if it is in the right direction.”


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