Bridging Two Worlds

A conversation about online media and what it means to your organization

10 Tips You Need To Know

Posted by B2W on May 4, 2009

Post by: Ruth Atherley of AHA Creative Strategies

There is a great post on Todd Defren’s blog, it is written by Paula Drum, VP of Marketing at H&R Block. Ms. Drum saw the value of social media early and she is well-known as an innovator. It turns out she is leaving her current position to lead a to-be-announced e-commerce site. She cross-posts her final H&R Block post on PR-Squared (Defren’s blog) and it’s worth a read. It’s really worth a read.

In fact, Della Smith of QUAY Strategies and I are presenting a Social Media MasterClass today and as one of our going off script and finding interesting content online moments, we will bring participants to this blog post to read her points. They are incredibly valuable.

We wish Ms. Drum the best of luck – and as always, appreciate the great content on PR-Squared.


One Response to “10 Tips You Need To Know”

  1. Why, thank you! Kind words and much appreciated.

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