Bridging Two Worlds

A conversation about online media and what it means to your organization

Has Twitter Peaked?

Posted by B2W on April 14, 2009

Post by: Ruth Atherley of AHA Creative Strategies

Steve Rubel, one of the leaders in the field of social media, just wrote a piece in Advertising Age saying that he thinks Twitter is peaking. He makes some good points, but what I find more interesting are the comments under his piece. Many people in communications and marketing disagree with him. They believe that for organizations in a non-tech world, Twitter is just hitting its stride.

Rubel is one of the gurus and has been active on Twitter since 2007. That’s a long time and he was obviously an early adopter. The tech savvy types out there that jump on things like Twitter first provide an amazing service to those of who are mid-adopters. They get in, check it out – and because the online world is open and collaborative, they share what they learn with us.

For the clients that I work with, it doesn’t make sense to be an early adopter. Investing resources, including getting senior executive buy in into an early stage technology isn’t strategic unless you are positioning yourself in the tech sector for a specific reason. Many organizations are just starting to get their feet wet with social media – from blogs to Twitter to Facebook. And for many that have started, they come to us looking for assistance in bridging what they want to do online with their traditional communications plan. They want to know how to develop a social media plan that supports their business objectives and how to engage and maintain an interactive presence. They want to provide value to their community, whether it’s an internal or external community.

Rubel might be right; the early adopters may be off looking for the next big thing. But if the past is any indication of the future, that means that people like you and me have quite a few good years left with the micro-blogging service. 

 

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