Bridging Two Worlds

A conversation about online media and what it means to your organization

Can Big Media Control Google Content?

Posted by B2W on April 7, 2009

Post by: Ruth Atherley of AHA Creative Strategies

TechCrunch has a very interesting article entitled “The Whining Sound You Hear Is The Death Wheeze Of Newspapers.” It’s well worth a read.

The article discusses how some large media organizations are accusing Google of “stealing” their copyrighted content. It also links to another TechCrunch post about the Associated Press declaring that it will now police the Web and “develop a system to track content distributed online to determine if it is being legally used.”

There is a huge challenge in trying to police the Internet and, while I am not a copyright expert, it seems to me that some of these large media conglomerates are spending an awful lot of time, energy and money on trying to control the Internet instead of focusing on creating a new, interactive and collaborative business model.

I read a lot of blogs, follow a lot of people (but not too many!) on Twitter, spend time on Facebook, use Google, and spend far too much time on Mashable. From my perspective, content creators online are quick to credit and to link to others – including media outlets. Doesn’t this drive traffic to the media sites? Isn’t that a good thing? And – according to the TechCrunch article – there is a way for these big media moguls to stop Google from listing their content and it’s just one line of programming. So why don’t they…because they WANT people to find the news and click that link. It seems like they want to have their cake and eat it too.

One of the few “grown ups” in journalism that I think really “gets it” and is investigating how journalism and the Internet can create a mutually beneficial relationship is Kirk LaPointe of The Vancouver Sun. His blog is also worth following.

I love journalism. I grew up at Maclean’s and I have a huge respect for how the mind of a journalist works. We, as a society, need journalists to ask the tough questions, to research and fact check, to make complex subjects more understandable to those of us who are not experts in the field, and to bring perspective and balance to an issue. In my opinion, journalists are an important part of the fabric of our society. It’s not the journalists doing this…it’s the big business that has been behind the media for all these years.

The Newspaper Association of America is meeting in San Diego this week and according to a blog post by Jeff Jarvis, author of What Would Google Do?, he says that Google CEO Eric Schmidt will speak to them.  That will be an interesting discussion.

This is an interesting time. I hope the business of the big media companies doesn’t get in the way of true journalism and that the big dog media conglomerates can find a way to see the value of the Internet, bloggers and Google and the fact that this wide open approach to information, sharing and a global conversation is a really good thing. And if they put half as much energy into finding a way to make money from it as they do trying to control it, their world would be much less stressful. 

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