Bridging Two Worlds

A conversation about online media and what it means to your organization

Some Social Media Tools

Posted by B2W on April 3, 2009

Post by: Ruth Atherley of AHA Creative Strategies

Today’s blog post is a list of a few of the social media tools we like to monitor for ourselves and for our clients. These may help you navigate through the social media sites and weed through the hundreds of different tools in the area to figure out ways to increase business and/or open conversations with your customers/stakeholders.

Mashable – The Social Media Guide – is the world’s largest blog focused exclusively on Web 2.0 and social networking news. If you can only review one blog in the social media area, this one will keep you up-to-date with the latest and greatest.

Peter Shankman, the founder of The Geek Factory in New York, has developed an email/Twitter service called Help A Reporter Out (HARO). The email outreach is distributed three times a day, Monday – Friday, and offers 15 – 25 inquiries from reporters around North America looking for assistance with their stories. Go to his website and click on “Looking For Help A Reporter?” on the top right-hand corner to get on his email list. We saw Shankman speak at the Ragan Social Media Conference in Vegas last month. He is very interesting, engaging and really funny. HARO has changed things in how communicators connect with journalists – and it’s FREE! Shankman is also worth a look if you are searching for a keynote that is not typical.

Checkusernames.com is very useful. Simply type in your organization’s name in the “Check User Name” box and find out if your name (or your product’s name) is being used on various social media sites on the Internet. Over 100 social media sites are listed. This check leads into the topic of “brandjacking.” This is when a third party takes over another organization’s name or brand on social media sites and communicates with others for their own purposes.

 

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