Bridging Two Worlds

A conversation about online media and what it means to your organization

This Time is Mine

Posted by B2W on March 27, 2009

Post by: Della Smith of QUAY Strategies

Check out Time Magazine‘s answer to the online world with their test of mine (and here in this Fast Company blog post). mine is a personalized magazine where you can select from some 56 categories of stories. It’s a creative attempt to stay current and use the concept of people’s choice. It’s hard to imagine how they will make it profitable, but I will be interested to follow this one.  

As someone who still loves magazines I give them full marks for effort.  Still, when I am in the mood for Vanity Fair, I am not in the mood for the Economist.  It is only open to U.S. residents or I would have signed up. Too bad about that since they are offering an online version.  Perhaps even more interesting is the one advertiser concept – I think we will see more on that front.  Lexus is the only advertiser.

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