Bridging Two Worlds

A conversation about online media and what it means to your organization

An Example of Needing to Bridge Two Worlds

Posted by B2W on March 23, 2009

Post by: Della Smith of QUAY Strategies

A friend of mine is buying Coach luggage for her daughter’s 19th birthday.  Since we were chatting about it, and I happened to be walking by the Coach store in Metrotown mall, I popped in to see if they had any luggage.  The lovely salesperson told me that if you find what you like online, they will bring it into the store for you.

Great idea but wouldn’t it have been even better if they had a computer in the store so they could take me to the site right then and there and get my order?  They didn’t know I was just window shopping for a friend.  Part of bridging two worlds is to make it super easy for the customer.

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