Bridging Two Worlds

A conversation about online media and what it means to your organization

How’s That Working For You?

Posted by B2W on March 20, 2009

Post by: Ruth Atherley of AHA Creative Strategies

There is a great blog post, which I learned about via Twitter, about dead or dying PR tactics. I think that it’s well worth a read for a lot of reasons. There are a lot of great comments on this post as well, although it looked like it was mostly PR or communication types that were commenting on this. It would be interesting to hear from a reporter.

Another reason to read this is to have a real look at some of the PR tactics that are listed that you may still be using – maybe they are working for you, maybe not. One of the questions that I often get from clients is how do I find the time and resources for social media when I have so much to do as it is. If you look at this list and are honest with yourself, is there something here that you are spending precious resources on (time, money, energy and effort) that maybe isn’t providing the returns that it used to – but you are still doing it because you’ve always done it that way? Maybe that’s where you can find the time and other resources to focus on some social media tools…Just a thought.

I would be interested to hear what you think of this list – and what does or doesn’t work for you.



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