Bridging Two Worlds

A conversation about online media and what it means to your organization

Book Review – What Would Google Do?

Posted by B2W on March 3, 2009

Post by: Della Smith of QUAY Strategies

Book Review: What Would Google Do? by Jeff Jarvis

Rating: 5 out of 5 Bridges

Read What Would Google Do? by Jeff Jarvis. Jeff’s blog is Buzzmachine.com. He deconstructs the thinking behind Google and applies to it doing business today. It’s a perfect roadmap for anyone interested in Bridging Two Worlds and a must read for people who still have not embraced the online world in their business or communications planning. There are great gems of ideas throughout a platform that will make even the most cynical rethink their current corporate or organizational strategies. He is the epitome of the critical thinker, even acknowledging his decision to get his book published as seeming hypocritical. He explains the offer of a big advance and his need to eat justifies the traditional approach. He addresses the concerns about accuracy of information in open sources, such as Wikipedia, and makes a good argument for its leadership and structure. I am sure there will be ad agencies and PR companies who will cringe at his theory that the “middleman is doomed.”  From my perspective this is just a lighthouse of a book, showing us the way through the mist and fog of the online world.

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