Bridging Two Worlds

A conversation about online media and what it means to your organization

More Skype Talk

Posted by B2W on February 26, 2009

Post by: Della Smith of QUAY Strategies

Oprah directs people to her website to advise on how to set up Skype.  If this impacts Skype like her book recommendations impact bestsellers, I can only imagine the number of hits to Skype as a result. (Check out the post on Skype’s blog about her webcast attracting 750,000 registrants from 139 countries around the world.)

In the communications and marketing world this is a dream testimonial.  Not only is Skype getting used and mentioned, their testimonial is even willing to tell you how to use the technology. What a great concept. It makes one think about how organizations can creatively get the word out about their product or service and link up to testimonials in the online world. For example, if someone is willing to give you a testimonial, will they also put a link on their own website about how to connect with you and your organization? Traditionally we have always thought of using the testimonial in a much more passive manner.


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