Bridging Two Worlds

A conversation about online media and what it means to your organization

Book Review – Outliers

Posted by B2W on January 7, 2009

Post by: Della Smith of QUAY Strategies

Book Review:  Outliers: The Story of Success by Malcolm Gladwell

Rating: 3 Out of 5 Bridges

While I loved The Tipping Point, I was totally disappointed in Blink, also by Malcolm Gladwell. I was so disappointed that I hesitated to buy Outliers, his latest bestseller. After hearing Mr. Gladwell on a late night interview talk about his new observations and theories around what makes people successful, I was once again intrigued by this writer’s ideas.

What a relief, Outliers does not disappoint at all.  His analysis of hockey players, lawyers, pilots and high tech gurus based on the time of year they were born, the year they were born, and their cultural environments makes a person step back and rethink how we define the path to success.  

This book makes us wonder about online communication success. Which organizations will succeed in this environment? Our prediction is it will be the companies and people that remain strategic. Good communications, whether online or not, comes from understanding your audiences as much as the vehicles you use to connect with them. Your age and cultural setting will undoubtedly have an impact but we can still be masters of our domain. Being informed and knowledgeable is the first step.

As usual with books of this nature, it lays out the theory, explains how it impacts our lives but does not give anyone a roadmap to change their own situations to become more successful.

Hmmm….sounds like a book idea. 

Editor’s note: In fact, Della has been working on a book for the past few years that does just that. I vote that it’s time for her to make a New Year’s resolution and get that book finished already! Then I can review HER book here!!


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