Bridging Two Worlds

A conversation about online media and what it means to your organization

Obama Showcases the Value of Social Media

Posted by B2W on November 18, 2008

Post by: Ruth Atherley of AHA Creative Strategies

Obama understands the power of online communication – and I don’t mean because he understands how to use twitter and LinkedIN and Facebook. He gets when and why to use it…he connects. He has conversations that are inclusive and engaging and they make each of us – even if we aren’t American – feel like we are a part of something special, something historic, and something real. By including us, he also makes us feel accountable, responsible and engaged. We now feel that we need to step up and do our part to change the world.

Once the election was over, I have to admit, I wondered what was going to happen to Obama’s web-values approach to keeping us on the team. As President Elect, he is now developing the strategy to transition into President. And as President, things change. According to a New York Times piece, he is going to have to give up his BlackBerry thanks to security issues and the Presidential Records Act, which puts his correspondence in the record and ultimately up for public review.

I wondered how Obama would hold onto his story telling, inclusive, engaging approach that has inspired and excited not just a nation, but people around the world. Could he breakdown the barriers between old school U.S. government websites and the Obama way of Twitter, email and text messages? I have to admit, I had my doubts.

I shouldn’t have worried. Right after the election he launched a new site, that has all of the tone and feel of his old site, which now has a holding page that asks you to help the victims of the wildfires in California.

Obama built up a loyal following – a community, a tribe, a movement…whatever you call it, it’s obvious that being elected President of the United States of America doesn’t mean he doesn’t want to keep up the relationship. Obama is an exceptional example of a communicator. The Web was made for him.

It will be interesting to see what the YouTube loving President Elect does for online media while in office. I think the fact that he has embraced it and found success in using it, will help more organizations to see the value in it.  

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One Response to “Obama Showcases the Value of Social Media”

  1. Fareedah said

    Unlike many other organizations, the Obama campaign understood the need to stay current and continue his online success. Going back to Obama’s electoral campaign, I found a blog (The Brand Builder Blog) that outlines how the campaign took advantage of Social Media and shows some results of the online ‘battle’ between the Obama and McCain campaigns. http://thebrandbuilder.wordpress.com/2008/11/07/obama-vs-mccain-the-social-media-scorecard/

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