Bridging Two Worlds

A conversation about online media and what it means to your organization

Creating Ad Dollars on Social Media Sites

Posted by B2W on November 4, 2008


As most social networking sites offer free memberships, many are struggling to find creative ways to produce revenue. Traditional banner ads or other more intrusive methods have been met with little to no success, and often annoy site users.

Google, Youtube’s parent company, recently met with success through a partnership with Burger King and Seth MacFarlane, the creator of the animated series Family Guy.  The product, Seth MacFarlane’s Calvacade of Cartoon Comedy, is an animated, interactive, web series targeting 18-34 year old men.

As a result of the success, Google is looking to further develop its Branded Entertainment product. Click here for more on Google’s plans.


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