Bridging Two Worlds

A conversation about online media and what it means to your organization

Who is a Trust Agent?

Posted by B2W on September 9, 2008

Post by: Ruth Atherley of AHA Creative Strategies

I am a big fan of Chris Brogan and I read his blog post this morning with great interest.  I have to admit, Chris is one of my favourites and I always look forward to reading what he has to say.

Today, he talks about “Trust Agents” and what they mean in the online world. Chris is one of those people who really “gets” social media, I would call him an “A Lister” for certain. (I just realized that we didn’t have Chris listed on our blogroll… shame on us!! We’ve added him.) He has a real talent for opening up new ideas and guiding us through what that means as we shed the old paradigm. He’s a bright guy that sees the world through a social media lens and can clearly explain the value, opportunity and responsibility that we can find there.

Chris is working on a business book – co-writing it with Julien Smith (now also on our blogroll). In true interactive, collaborative fashion – Chris is looking to start a conversation on trust agents… which he says they have defined, for the moment, as “people who use the web in a very human way to build influence, reputation, awareness, and who can translate that into some kind of business value.” What does trust agent mean to you, who do you think fits that description?  

I can tell you for my part – one of the people that fits description is Chris. I look to his blog posts for information, for a new way of thinking and thought provoking ideas. I trust him (doesn’t mean I always agree with him, but I trust him), he has influence with me, through his blog posts I gain awareness of other bloggers, social media instigators and products and services. He has earned this positive reputation with me by being authentic, smart, funny and consistent — he is out there all the time, talking to us. 

Take a read of Chris’ blog and see what you think. It would be interesting to hear who you see as a trust agent online and in your organization  — and to hear if you think that a “real world” trust agent (I love Chris’s example of Oprah Winfrey) can translate to the online world. If you have an opinion or ideas, let Chris know — us too please!!

This is the magic of social media … we get to have these incredible and valuable conversations with people we might never have met otherwise. 



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