Best Business Books Of All Time

Post by: Della Smith of QUAY Strategies 

Last week a friend and colleague suggested I write a column in one of our local papers and do reviews of the business books I read.  I was flattered but thought I barely have time to write blog posts about books I have read. I am a bit of a biz book junkie as I find I always learn something.  Now, thanks to Seth Godin’s blog post, I found the answer for my friend - The 100 Best Business Books of All Time. A “Coles Notes” to business books – what about that?  You might not pick out something salient from your own perspective but at least you get a quick hit and can go buy the actual book if it intrigues you. And, just for the record, I have read all of Seth’s books.

The New Rules of Marketing & PR

Post by: Ruth Atherley of AHA Creative Strategies

The New Rules of Marketing & PR is a book worth reading. It’s by David Meerman Scott…you can check out his blog here. 

I was reminded of David’s work in a blog post by my friends at Beaupre. As communicators, we have this great opportunity to speak with people … news releases aren’t read just by the media anymore. On a global level, people are using search engines like Google to find the information they want and need. And – when they are searching online, it’s our job to give them what they need. Visuals – images, video, links to other information and — no more industry jargon. It’s a great time to be in this job — we get to have open, real, authentic conversations with real people. It’s exciting. And I can see how it can be scary, too. Change usually is. Do yourself a favour, buy the New Rules of Marketing & PR and read it … it will open your mind to a whole new way of doing business.