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	<title>Bridging Two Worlds</title>
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	<description>A conversation about online media and what it means to your organization</description>
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		<title>Bridging Two Worlds</title>
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		<title>Contact</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/07/01/contact/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/07/01/contact/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:04:23 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=951</guid>
		<description><![CDATA[For those who would like to read our blog on public relations and social media or connect with AHA, please visit ahacreative.com. To stay in touch with Patsy and Della, please go to quaystrategies.com.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=951&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">B2W</media:title>
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		<title>The Final B2W Post</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/07/01/the-final-b2w-post/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/07/01/the-final-b2w-post/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:02:13 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=947</guid>
		<description><![CDATA[Post by: Ruth Atherley and Della Smith The time has come for our last B2W blog post. Writing this blog post is bittersweet, the partnership between AHA Creative Strategies and QUAY Strategies was incredible. The work we did together was interesting, engaging and challenging. In embracing social media, both organizations were able to provide added [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=947&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">B2W</media:title>
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		<item>
		<title>If I wouldn’t use it, why would I recommend it?</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/06/24/if-i-wouldn%e2%80%99t-use-it-why-would-i-recommend-it/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/06/24/if-i-wouldn%e2%80%99t-use-it-why-would-i-recommend-it/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 16:02:02 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=882</guid>
		<description><![CDATA[Post by: Ruth Atherley of AHA Creative Strategies First off, I have to apologize for this blog being less active than usual. As many of you know, things are changing in our world. QUAY is closing its doors and AHA is refreshing and re-energizing and getting ready for the next stage of our professional life. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=882&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Your Online Presence is Important!</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/06/18/your-online-presence-is-important/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/06/18/your-online-presence-is-important/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 13:15:43 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[Demystifying Online Communications]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=878</guid>
		<description><![CDATA[Post by: Ruth Atherley of AHA Creative Strategies Editor &#38; Publisher has an interesting article on which newspapers have the best websites. It&#8217;s all U.S.-based sites, but it’s worth a look. I know there is a great deal of talk about the death of newspapers, but I think the smart ones will reinvent themselves and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=878&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Twitter to Verify Accounts</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/06/09/twitter-to-verify-accounts/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/06/09/twitter-to-verify-accounts/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 21:47:13 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Things That Make You Go hmmm...]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=874</guid>
		<description><![CDATA[Post by: Ruth Atherley of AHA Creative Strategies There’s good news on the horizon for those businesses and celebrities that are being impersonated on Twitter. Apparently, St. Louis Cardinals Manager Tony La Russa sued Twitter. It was reported by the Associated Press that La Russa was “claiming an unauthorized page used his name to make [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=874&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">B2W</media:title>
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		<title>CPRS On The Edge &amp; TRENZ</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/06/08/cprs-on-the-edge-trenz/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/06/08/cprs-on-the-edge-trenz/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 16:29:08 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=871</guid>
		<description><![CDATA[Post by: Ruth Atherley of AHA Creative Strategies Kia Ora. (That’s a “hi” from me from New Zealand.) It’s June 9 here and I am about to go to my first day of blogging at TRENZ in New Zealand for Tourism New Zealand. But before I do that, Della and I are speaking at the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=871&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>New Beginnings</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/06/05/new-beginnings/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/06/05/new-beginnings/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 15:40:54 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[QUAY]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=867</guid>
		<description><![CDATA[As of June 1st QUAY (a co-host of this blog) announced the company will be closing at the end of August. Patsy and Della, the principals, will be carrying on to new ventures.  Patsy will take a quick sabbatical, then look to work at an organization where she can apply her skills and talents. Della [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=867&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Take a virtual trip to New Zealand</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/06/01/take-a-virtual-trip-to-new-zealand/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/06/01/take-a-virtual-trip-to-new-zealand/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 19:48:18 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[Interesting]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=863</guid>
		<description><![CDATA[For a nice break, take a little trip through New Zealand with Ruth by checking out www.trenzblog.com. Ruth is in New Zealand with Tourism New Zealand &#8211; visiting some of the great sites of the country and will be blogging, on Twitter and on Flickr until June 12. Take a virtual visit to New Zealand [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=863&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Who “Owns” Social Media?</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/05/26/who-%e2%80%9cowns%e2%80%9d-social-media/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/05/26/who-%e2%80%9cowns%e2%80%9d-social-media/#comments</comments>
		<pubDate>Tue, 26 May 2009 16:55:46 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[Demystifying Online Communications]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=859</guid>
		<description><![CDATA[There is a very interesting article by Adam Broitman on iMedia Connection on “Social Media: Whose Job Is It Anyway?” It is a question that is often asked by a range of professionals from front line staff that want to participate, to the communicators, to the CEO and board of directors. One of the key points we make when answering it—and the answer is a little different each time because the organization is different—is that if it is everyone’s job, it will end up being no one’s job. There has to be someone within the organization that “owns” social media.

That isn’t to say that several areas of an organization shouldn’t be involved in social media and I believe PR/Communications should have a seat at the planning table. There is often a blur between Marketing and PR in the online world and it’s important to recognize that. Another area that should be included is IT. At the core of doing anything online is the technology. Consulting with your IT team is important; they can help you avoid some challenges that only someone with technical knowledge could foresee. However, having said that, I believe that IT is a contributor to the common goal, not the manager of the process.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=859&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bridgingtwoworlds.wordpress.com/2009/05/26/who-%e2%80%9cowns%e2%80%9d-social-media/feed/</wfw:commentRss>
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		<title>Are You Listening?</title>
		<link>http://bridgingtwoworlds.wordpress.com/2009/05/25/are-you-listening-2/</link>
		<comments>http://bridgingtwoworlds.wordpress.com/2009/05/25/are-you-listening-2/#comments</comments>
		<pubDate>Mon, 25 May 2009 16:56:08 +0000</pubDate>
		<dc:creator>B2W</dc:creator>
				<category><![CDATA[Demystifying Online Communications]]></category>
		<category><![CDATA[Marketing Communications]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://bridgingtwoworlds.wordpress.com/?p=855</guid>
		<description><![CDATA[There was an interesting article in BusinessWeek last week about Web 2.0 and managing corporate reputations. I am often asked about the challenges that come with the open conversations created by social media. It’s a valid concern for organizations and one that should be taken seriously.

Some organizations choose to block employee access to social networking sites. That seems to be old paradigm thinking to me and it is a bit like locking the barn door after the horse has already walked out. There are all sorts of ways around being blocked. Think about how many staff members have an iPhone or a BlackBerry and can get online that way (and that number is only growing) or they can use an Internet stick (we use one quite often when we give presentations to organizations). And – there is always time away from the office.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bridgingtwoworlds.wordpress.com&amp;blog=3333059&amp;post=855&amp;subd=bridgingtwoworlds&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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